Every entity. Every signal. Resolved to one canonical identity. Choose a lens to see how the world is forming around it — Visibility, Sentiment, Trust Stack, Narrative Coverage, Maturity, Drift.
The Observatory is a window onto the same JSON your code can hit. Resolve an entity, rank a cohort by any lens, or pull the recent activity feed. Same canonical IDs. Same evidence graph.
{
"id": "cerave",
"name": "CeraVe",
"type": "product",
"lens": {
"visibility": 92,
"sentiment": 89,
"shareOfVoice": 74,
"trustStack": 81,
"narrativeCoverage":79,
"maturity": 78
},
"band": "leading",
"platforms": ["chatgpt","gemini","claude"],
"surfaces": ["ai_engines","reviews","social","owned_content"],
"drift": { "window":"7d", "delta": +14, "event":"climb" },
"refreshedAt": "2026-05-11T11:42Z"
}Resolve any entity to one canonical identity. The same observatory, pointed at you.